At Back Traders, we value and respect your privacy. This privacy policy explains the information we collect about you on our site.

What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we may collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at [email protected] or mailing us at:

Back Traders (c/o Yelo Pomelo)
Unit 8, 8/F, Harbour Centre Tower 1
1 Hok Cheung St., Kowloon
Hong Kong

Online Advertising We Use

We use Google AdWords Remarketing to advertise Back Traders across the internet. Google AdWords Remarketing will display relevant ads tailored to you according to what parts of our site you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANY WAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.

How We Use Cookies

Cookies is a small piece of data sent from a website and stored in the user’s web browser while the user is browsing. This is necessary for completing a purchase; it is possible to view products without enabling cookies.

We store a permanent cookie that is used for recognizing you when you return to our site. This is deleted when you sign out from your account.

We also collect and store data on which categories and products our customers click on or search for, to learn what is of interest to our customers. We do this to be able to make improvements in user experience.

Personal Information and Third Parties

Back Traders does not sell or share your information with any third parties. Third parties can only access this information if necessary for performing certain services for our site. In such cases, we uphold strict agreements to maintain the security of this information.

Google Analytics

Back Traders uses Google Analytics, a service for web analysis provided by Google. Visits to this website are registered as anonymous information, using a script from Google Analytics. The information is used for statistical analysis to improve our website’s functionality. The information does not contain traceable personal information.

During your visit, cookies will be stored as text on your computer. The information collected by the cookie will be sent to Google and is stored on the company’s server. Google will use this information for the purpose of analyzing your use of our site, create reports on website activity for the owner of Back Traders, and for other services connected to activity on our site and the use of the internet.

Google may transfer this information to third parties if there should be legal reasons to, or if the third party is handling information on behalf of Google. Google will not make connections between your IP address and other information collected.

To prevent your data from being used by Google Analytics, you can use the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js), available here: https://tools.google.com/dlpage/gaoptout/

You can also disable the use of cookies on your computer by adjusting the settings in your web browser. Please note that this might affect your user experience and certain functions of the website.

By using this website, you are accepting Google’s use of the information collected as described above.